10 steps to structuring your brand
Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows…
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Design an internal brand ambassador program like a boss
A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always believed that if…
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Why a brand is more than a logo
Sure, your logo and visual identity are an essential part of your brand, but a brand is far more than just the logo. Your brand is your …
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